Content Designer @ BMO
April 2022–present • Remote

• Delivered intuitive and accessible content for digital banking flows including account application, deposits, cards and personal savings
• Collaborated on new content guidelines for all US content
• Presented content strategy to executives, partners and the wider US Digital Banking team
• Lead efforts to standardize bank offer content strategy by creating and socializing new documentation with marketing teams

Content Lead @ Learners
9 months • Mar 2021–Nov 2021 • Remote

• Developed and wrote content for user flows including: registration, sign-in, profile management, payments and plan selection.
• Managed information architecture and labeling conventions for a growing video content library
• Wrote and collaborated on 5 conference websites including uxrconference.com (145K visits)

Content Design and Marketing Writer @ Learners
11 months • Apr 2020–Feb 2021 • Remote

• Managed and edited the company blog, newsletter and socials
• Wrote web content for 5 conference websites including uxrconference.com (145K visits)

Content Marketing Specialist @ BiblioCommons
4 months • Dec 2019–Mar 2020 • Toronto

In this role I dove into content strategy and revitalized old content to support Sales and attract new leads through organic search traffic. Highlights:

• Developed long-term content strategy based on 3-step buyer journey
• Interviewed customers & experts to improve our content’s relevance and value
• Built and presented thought leadership content like Best Practices for Seasonal Marketing

Content Writer @ thinkdo
4 years 3 months • Oct 2015–Dec 2019 • Remote

As a writer and editor for the marketing agency thinkdo, with clients in the tech, retail, and non-profit sectors. Highlights:

• Addressed client concerns and differentiated products with content like Unified vs Stand-Alone Management Software
• Developed marketing calendars and inbound content strategies, interviewed subject matter experts and implemented SEO keywords
• Updated content to match needs of current-day customers and for SEO
  

1 (647) 400-9463
adamwindman@gmail.com
Located in Toronto

Content design
UX writing
Agile Methodology
Information architecture
Content style guides
Voice & tone
Presentations
Storytelling

Figma
Jira
Confluence
Google Workspace (Docs, Sheets, etc.)
Microsoft Office (Word, Excel, Teams, etc.)
Slack & Teams
Usertesting.com
Google Analytics
Adobe Analytics
WordPress
Mailchimp

I frequently collaborate with the following team members to create an impactful final product:

Content Designers
Product Designers
Product Owners
Product Managers
Business Analysts
Legal & Compliance
Cross-functional agile teams